BRASS MONKEY IS A HEATING SOLUTIONS COMPANY BASED IN LONDON, NAMED AFTER A POPULAR SAYING WHICH GOES The expression: "It is cold enough to freeze the balls of a brass monkey" comes from the practice of putting iron cannon balls on a dimpled brass plate on the deck of a war-ship. When very cold the brass contracted sufficiently to cause the iron balls to fall out.
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/a2c0dedc-7dd4-484d-a620-c2fe1a73f327_rw_3840.png?h=e15cca04e9d701c358f9bc9abbda156b)
a cartoon, I believe that this way you differ from the other traditional brands on the market and put THE BRAND ahead, besides being a brand that comes into direct contact with people, breaking the formal side is a way of representing care and affection.
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/8156e791-7027-47ad-943e-64cb904b2ac3_rw_1920.png?h=b7421adfceda5913c3f176c70599b132)
For the logo's typography, I designed a typeface of my own, joining shapes as if they were frozen together, and when placed in red or yellow they can also represent Brass.
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/d59673ee-ff87-499e-b80a-b5b9291c94ed_rw_1920.png?h=4e41cb5ea34a4df3a6fc99d0ad1f143a)
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/dd5f2c6e-01d1-416a-b7f7-ec1e0d861091_rw_1920.png?h=b06230590fe60c458bd9d5621f904e31)
For the colours, I did a study and came up with these 3 colours: Brandeis blue, Red Scarlet and Orange Xanthous. And black and white as complementary colours.
The choice of blue as the main colour is because it is a cool colour and is used in most applications, and can be contrasted with white, yellow and red.
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/78216d27-6746-4cca-b824-369189d2fe8d_rw_1920.png?h=645f00da8afc438344f93d937971b6ce)
a gradient between these 3 colours, for applications such as on the web and on corporate cards, when tested on van, it also did well.
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/f47fc6a7-cdc9-43cc-a357-f741c6b235de_rw_3840.png?h=84285b5d46a54f8031f26e24a908610f)
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/74a5646d-f163-4a9c-8266-33b5307c31f1_rw_1920.png?h=cea5fde28a5a8d2deabdc7cadc4d7dc6)
The logo can be used in two ways, either just the cartoon or the typography, depending on the application.
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/e9a9f0f8-737d-4bb1-b8c0-fd03e94131f8_rw_1920.png?h=da0f8cd6f911dc4726d4d8b6162eeea4)
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/34145db2-7fb8-47c5-81e1-ba88d3469f4e_rw_1920.png?h=fd5bd5b863327b091c73ef8df7e24508)
![](https://cdn.myportfolio.com/4584b326-673f-4f94-b21e-4bfb492bddaa/828cb698-373e-468f-bd70-bcdff6d5934f_rw_1920.png?h=a08cf60e144c89eeea6980e07fd192c9)